In recent years, as increasing emphasis has been placed on one-to-one marketing, the scale of prize promotion campaigns has been growing progressively. Quite a few such campaigns now attract more than 10 million postcards for entry into the prize draw. It is a challenge to process them at high speed. The introduction of Primagest's image system opens the way for processing hundreds of thousands of cards per day and automates the entry of personal and questionnaire information, as well as the prize draw process, to achieve considerable cost reductions. It also enhances customer services as it allows the call center to use the images.
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